The Bible, however, is abundantly clear and coherent as to why it’s better to lavishly give instead of lavishly live. Even if you can argue it, it is nevertheless absolutely more of an exception than the rule. From a naturalistic standpoint-a framework * fundamentally* based on taking (food acquisition and sexual production)-it’s rarely (if ever) beneficial to be sacrificial for the sake of others, especially those not in your tribe. If you approach this question strictly from a naturalistic, evolutionary premise, you might be able to argue your way into a reasonable response, but there’s going to be a lot of hoops to jump through in the process. Somehow, in the best interest of our own psychology, lavish giving-not lavish living-actually leads to better living.īut why is that? Why might that be? Why is it ‘good for us’ to give? In fact, there are many scientific studies proving that endorphins (the chemical that makes you feel good) are released when you give lavishly and sacrificially to others. I’m guessing that most people-after viewing the music video-left with the thought of, ‘Wow… I want to be more generous’, not ‘Wow… I can’t wait for someone else to give me something.’ The video is inspiring because generosity stirs something deep within us. The video puts this paradox on display, spotlights the counter-intuition of it all, and convinces you that ‘maybe it is better to give than to receive’ after all. More admirable to lavishly live at the expense of others is to lavishly give for the good of others. In other terms, the video makes giving-not spending- sexy. There’s something beautiful about someone who has so much, giving so much, to people who don’t have much at all-simply just to bless them. It stands out, it’s different, and it resonates with us on a very deep level.
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And lastly, the video closes with Drake announcing that he’s giving a large endowment to an underprivileged school for them to jump-start a much-needed after school program.Īgreed, quite different from what you would expect out of a typical hip-hop music video, or even more, what you would expect out of an average Drake music video.Īnd people have raved about it, clearly.There’s a scene where he rolls up in a brand new Acura with a bow on the hood, handing the keys to a couple who needed a new set of wheels.There’s a scene where he sends 3 teenage girls to an upscale department store for an all-inclusive shopping spree.
#WHAT WAS THE BUDGET OF GODS PLAN DRAKE FULL#
There’s a scene where he pushes several large shopping carts full of gift-wrapped presents for an entire grade of underprivileged students.There’s a scene where he signs a hefty check to the Fire Department of Miami.There’s a scene where he buys a brand new mini-bus for a down town youth center, along with a day of all-you-can-eat ice cream.There’s a scene where he hands over a stack of cash to a single mom and her son, leaving them in tears.
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Instead of filming the music video on a private yacht in the elite bay of Star Island, they chose to reel the video on the dirt-worn streets of Broward County. Instead of exhausting the funds on lavish venues and extravagant props (which is typical of most music videos), the video features Drake lavishly and extravagantly giving it to non-profits, random pedestrians, and underprivileged youth. Instead of investing the money into their film, they filmed themselves giving the money away to others. The producers, shall we say, chose to spend the money differently from what the record label had in mind. The video opens with a black screen and a single statement: “The budget for this video was $996,631.60.” And then the next slide flips the script: “We gave it all away.” What’s interesting, however, is that the video gained so much attention not because of its jaw-dropping aesthetics or eye-popping production quality, but precisely because it lacked those things.
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In fact, it tallied up an astonishing 23,000,000 views in 3 days, outpacing what’s typical of music videos from A-list artists. As expected, the video quickly went viral. This past Saturday, Drake released the highly anticipated music video to his new hit single, God’s Plan.